rationing

noun, the allocation of a fixed allowance of a specified type of food, clothing, fuel, etc., to each civilian during time of war or shortage (“rationing, n.” OED)

“That went on, and rationing too. Probably it didn’t mean much to us because you had your own meat, your own milk and your own butter, but you were supposed to turn in your coupons if you had your own, and we never did.”