goodwill

noun, business, the privilege, granted by the seller of a business to the purchaser, of trading as the recognized successor of the seller; (now usually more generally) the established reputation of a business regarded as a quantifiable asset and calculated as part of its value when it is sold (“goodwill, n.” OED)

“They’re not paying for goodwill now. They’re all going up for tender. And those big companies just swallow everything up.”

“You paid the value of the bus in regards to how old it was or how new it was. You bought the bus. Plus you paid whatever they got for one year for a route. You paid that on top for gratuity or goodwill.”

“These big companies want to take over these companies, and they told the school board that they could run it a lot cheaper if they didn’t have to pay any goodwill for all these bus routes. They’d buy everybody out if they didn’t have to pay the goodwill.”